Yiddish Farm’s Eretz Goshen
Matzo Shmura

Packaging design

Yiddish Farm is a small organic teaching farm and Yiddish-language educational center in upstate New York. When they decided to go into the matzo business, they asked me to design the packaging. The matzo they produce is locally grown, certified organic, hand made, delicious, and sold for upwards of $45 a pound at Eli Zabar’s. The packaging reflects the contents— this is not your ordinary matzo.