Altshul is an independent Jewish community which meets several times a month in Park Slope, Brooklyn, for prayer, study, social action, and the celebration of holidays and milestones. The name is Yiddish for ‘old school’ and also a play on ‘alt,’ as in an alternative to mainstream synagogues.
The custom wordmark is based on a fifth-century Hebrew alphabet with a surprisingly contemporary vibe. The ligature between the third and fourth letters, which is not common in Hebrew, physically ties the two parts of the word together—‘alt’ and ‘shul.’
This was a quick pro-bono project for an organization that I love.